Thank You Frank Luntz You Just Proved My Point
...just in time for the copy edit of Hyperobjects , which is happening literally this next fortnight. As you may know I'm using the term global warming not climate change in my book, because I think it's like saying "change in living conditions" rather than "Holocaust." It's not the metonymy ("climate change" means "climate change as a result of global warming") but the idea of a substitution that bothers me, immensely. With thanks to Cliff Gerrish! Behold : ...it is conservatives who typically change the names of things, as in refusing to say “Democratic” but only “Democrat” and insisting on “death tax” rather than “estate tax,” even though only big estates are taxed, not death. That latter switch was championed by the GOP’s spinmaster, Frank Luntz, who, as it turns out, also championed switching from ‘global warming’ to ‘climate change’ in 2003. Scientists, environmentalists, progressives, and frankly the whole darn planet have ...